Calif. (AP) — Adobe Systems Inc. said Tuesday that it has closed on a $600 million purchase of Neolane, a French company that provides technology for marketing campaigns.
Adobe, which makes Photoshop and other creative software and is shifting its business to a subscription model, said that Neolane would bolster its digital-marketing services.
The San Jose, Calif., company already has digital marketing services, including analytics and targeting. Neolane’s technology, meanwhile, helps companies manage marketing campaigns on the Internet, email, social media and mobile devices, as well as through call centers and direct mail. It has more than 400 customers around the world, many of whom also used Adobe services.
When it announced its plans for the deal last month, Adobe said buying Neolane would not significantly affect its results this year. The company couldn’t estimate the effect of the acquisition on future earnings.
Adobe’s stock closed Monday at $48.28, up 28 percent this year.